The 360° Digital Product Management Profile

This self-assessment helps you spot which behaviors you default to as a Digital Product Manager across the three lenses of great products: desirability, feasibility, and viability.

What to Expect

  • Answer 9 realistic scenarios, each with four choices
  • Each choice maps to one of nine PM personas
  • Takes approximately 5 minutes to complete
  • There are no right or wrong answers

Your selections indicate the behaviors you default to under typical conditions. At the end, you'll see a score from 0-4 for every persona, showing where you lead most often (your strengths) and where you lead less (your development opportunities).

Use this to understand your dominant lens preferences and strongest "PM-led" style. By knowing this, you are able to identify growth areas and where to develop next.